“EverConnecting” is a digital creation building itself real-time from #mipim social network posts.
For the 2019 edition of MIPIM – The world’s leading property market. Reed MIDEM commissioned Bright to create a living and unique digital artwork.
We imagined a digital city in the colors of MIPIM.
The city evolves realtime through 3 months and during the event according to the rhythm of the messages sent on Instagram & Twitter thanks to the hashtag #MIPIM.
Each post from a member of MIPIM community generates a new building. These messages are displayed in real time next to the corresponding building.
This creation showcases, real-time and aesthetically, the value production generated by the real estate community during MIPIM… And throughout the year.
- Bright Creative direction & creative coding
A digital creation that lives to Vivatech’s rhythm