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Client — BNIC - Cognac

Instagram posts makes growing a generative tree, realtime

  • Commission
  • Data-art
  • Generative
  • Real-Time

Instagram & Twitter data from the event ” La Part des Anges” generates a dynamic and growing digital tree.

Intro

Instagram & Twitter data from the event ” La Part des Anges” generates a dynamic and growing digital tree.

For the 2018 edition of “La Part des Anges”, a charity gala dinner, the Bureau National Interprofessionnel du Cognac commissioned Bright to create a living and unique digital artwork.

We thought with Lola Guisado, artistic director, a digital tree in the colors of Cognac brand’s values.

Concept

The tree evolves realtime through the night according to the rhythm of the messages sent on Instagram & Twitter thanks to the hashtag #pda2018.

These messages are displayed in real time next to the tree. The transmitter influences the color of the flower that illustrates this message; Cognac flowers when the BNIC communicates and blue flowers when guests interact with the creation.

In the end, the tree showcases Cognac’s way of production : from the ground ressources… To « the angel’s share ».

Team

  • Bright Creative direction & creative coding
  • Lola Guisado Art direction

Distribution

Event

Angel's share

Collaborative creation

twitter, instagram

cognac

data art

generative art

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