Bright produced and created a new interactive experience for participants of the inauguration of Société Générale’s new offices.
An animated and interactive ribbon with modern aesthetics is projected on the semi-transparent screen
Before the speeches begin, hostesses invite guests to participate in the inauguration with a simple gesture on tablets
Each guest gesture breaks in real time a filament on the projection, displaying his name.
It is finally up to the master of ceremony to cut the last segment of the ribbon revealing a final animation on the screen.
The inauguration of the Dunes is also different with the invitation by proposing a creative, unique and personalized cardboard based on the principle of Data-Art.
Each work is generated by a creative algorithm that uses the names and surnames of each guest to generate a unique representation, as part of a defined artistic direction.
Like all the other media of the evening, the invitation recalls the hashtag of the event: #LesDunes
- Abdel Bounane Direction artistique
- Florian Zumbrunn Design et collecte des données
interactive , offices, Société Générale, Dunes
An interactive artwork made by your view on the future of real estate