ERDF has commissioned Bright to unveil its new name Enedis and visual identity and present it to all the Mayors attending “Le Salon des Maires” (the annual event for all Mayors in France), held from 31 May to 2 June at Paris Expo Porte de Versailles. For this project, we produced a playful and artistic experience by creating an interactive data artwork for every French city.
Available through an interactive touchscreen located in ERDF’s booth, the experience allowed each Mayor to visualize an interactive map representing his or her city’s INSEE data (geographic position, surface area, density, economic dynamism). Each artwork was generated in real time, allowing visitors to understand the impact of data in the creation process. The visitors could then receive an email version of the artwork or share it on social medias. This creative and innovative project was conceived in collaboration with the creative coder Florian Zumbrunn.
This experience is a complementary project of the collaborative experience Davatars, produced by Bright to unveil ERDF’s new identity to the French public.